12 ideas for using Twitter in your small business

I met with a client the other day and we were talking about how he could use Twitter in his small business. I think there is a lot of confusion around Twitter – particularly for small business owners. I shared with him how he could get started but more importantly, I shared ways he could apply Twitter.

I wanted to create a tutorial that I could share with everyone with these ideas.

In this interactive tutorial, you’ll hear me explain some of the ideas I shared with him. Click on the different segments of the circle to learn more about each tip. And if you’re reading this from a feed reader like Google Reader, you may need to click on the site to actually see the interactive tutorial.

Do you have additional ideas? Leave them in the comments section at the bottom.

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Get more out of Twitter with a Dashboard

I help people put together interactive training modules. When we begin talking about marketing the product, I always mention Twitter. I’ve had several people tell me they don’t “get” Twitter. I share with them that the real power of Twitter comes from using the right tools.

This short (4:40) video shows the 3 leading “dashboards” in my opinion. After you use one of these tools, you’ll never go back to your Twitter screen again. And I think then you’ll see the value of Twitter.

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Can a leadership video be entertaining?

In a previous life, I was heavily involved with creating e-learning content. One [of many] challenges I had was how to make the training interesting.

The topics I was having to create tutorials for were things like, coaching, counseling, and mentoring. Two years ago, there were very few good examples to point to. Yesterday, I came across this one from Presentation Zen.

I’m working with several companies and individual speakers on creating these types of presentations. These are informative, thought provoking, and [IMHO] entertaining.

What do you think?

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