I really do believe screencasting is so much more than just software tutorials. This entry into TechSmith’s ScreenChamp contest is targeted for the “Industry” category and specifically the screencasting industry!
I don’t expect to win because it’s not a “traditional” screencast of my monitor. However, I hope to inspire other screencasters to think beyond software tutorials. I also hope developers like TechSmith and Telestream think bigger too. Screencasting tools can do so much more because they empower all of us to communicate more effectively. Now it’s up to us to apply it.
Transcript follows:
Screencasting is a new form of communications. It’s not just for software tutorials. It’s about crafting our physical & digital worlds into clear, succinct, visual messages.
As much as the Gutenberg Press helped spread religion across the world, screencasting empowers each of us to reach, teach, and inspire. It enables us to share our knowledge, anytime, anywhere, to anyone. Subject matter experts are everywhere. Today, we’re all knowledge workers. Screencasting is about sharing today’s tribal knowledge in a digital world.
We’re all familiar with how traditional screencasting tools allow us to record our computer monitors. Now tools like Coach’s Eye enables us to provide real-time performance critiques, along with mark-ups, on our smartphone video. ScreenChomp turns our tablets into narrated, shareable, whiteboards. Mobile devices are ubiquitous and the norm for communicating but they’re truly the future for learning and performance support.
Developers, I’m begging you, give us even more. Help us turn our mobile devices into real-time, on location authoring tools so we can create rapid, relevant solutions!
We’ve seen how Google can tell an emotional story with a screencast. Kahn Academy is teaching children worldwide with simple, yet effective, screencasts. As Sir Ken Robinson talks about it in his landmark TED Talk, I’m asking, in what other creative ways can we apply screencasting?
How can we retrain our workforce and put America back to work? How can we provide more healthcare education? How can we teach remote villages to be self-sustainable and grow more food? Or drill for fresh water? Or even overthrow oppressive governments? How can we reach, teach, and inspire our future generations?
Screencasting is a new form of communications not because it creates a software tutorial but because it empowers each one of us to create a message that can make a difference.
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