Okay, I admit I’m not much in the kitchen. But that’s not what attracted me to “How to Slice & Dice an Onion Like a Pro” over at LifeHacker. It was how they recorded it. And it made me think of what else can be recorded like this.
Basically, the author wanted to learn how to cut an onion from a chef. Okay, so we all want to learn new tips, no big deal there. What’s different is that he recorded it with his pocket camcorder, the Kodak Zi6. (Shamless plug: you can see my comparison review between the Kodak Zi6 and the Flip Mino HD here.) The quality is good and more importantly, it’s effective.
This made me think what else can be recorded like this. How can you “productize your knowledge” with something as simple as a $150 camcorder? Could you build a series around it? I think you can.
Lets take a professional plumber. There are all sorts of tricks to plumbing. If you had your camera with you while on a job, you could document how you fix that leaking faucet. It’s nothing fancy and it surely isn’t over produced. It just shows you changing the o-ring or replacing the gasket. This video positions you as an expert and allows you to build your library of solutions. If you added it to your customer facing website, you’d build rapport with your customers by showing them how to do it but since most people don’t want to do it themselves, they’d still call you because they’ve gotten to know and trust you.
How can you build a library of small videos like this around your area of expertise?
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