Over at the JibberJobber blog, Jason Alba asks “Is there an expert in the house?”
He raises a very good point in that it’s time to build your expert status. It resonates with me because that is exactly what I’m working to achieve. His subsequent post “How to be a recognized expert“goes on to say the best way to establish yourself as an expert is to write a book. This is very true and parallels Robert Bly’s thoughts in his book, Become a Recognized Authority In Your Field.
Writing a book takes time though. Are there other ways to establish yourself as an expert without you having to wait months or years for a book? I believe in a word, YES!
Creating videos, online training, or short tutorials establishes credibility and builds momentum. These tools help get your name out there. They help you build a following and increase your exposure. Feedback from these efforts help you refine your message. They allow you to put a face on your brand, to establish rapport, and perhaps most importantly, they compliment a book by leveraging new media that printed text on paper just can’t touch.
No doubt that writing a book can really kick-start your expert status. But while your prose is waiting to be published, don’t overlook these other productions.
I agree with your post. When I speak a big deal is made about my two books. Then the fact I’m CEO and founder of a company. No one mentions my DVD (LinkedIn for Job Seekers).
There’s just something special about being an author – I wouldn’t have believed it if I didn’t personally experience it.
Having said that, the other issue is monetizing. Speaking and products have a lot more profit potential than the book … but your post is about becoming an expert, not monetizing :p
- jason
Jason,
I’ve followed your blog for awhile. Thanks for stopping by and I’m flattered.
Your books (and DVD!) have definitely positioned you as an expert. The books give social proof and enhance your credibility. And while book sales may not directly translate into “a living”, they help close speaking engagements which surely do.
When I think of a LinkedIn expert, you’re the guy. Perhaps the whole monetizing aspect could be your next book
Scott Skibell