Kansas City Small Business Video Marketing Presentation

Small businesses need to incorporate video marketing. But you maybe asking, why and where do I begin? This series answers why, what, how, and wraps with killer YouTube tips to give your small business web videos the competitive edge.

I gave this workshop on Down & Dirty Video Marketing at the SHBC Entrepreneurial Expo, held on November 16th, 2011, at the Johnson County Administrative Building in downtown Olathe. I know that the last presentation of the day isn’t always the most attended so I wanted to put together a series of videos of the content that I covered. If you’re in the Overland Park or Kansas City area, I’m more than happy to help answer your questions in person.

Why do Video Marketing?

Is there any proof that video marketing works? Is it really worth the effort? I think so and here’s why.

What Type Videos to Create

What type of videos should I create? Any suggestions? I’m glad you asked.

Equipment and How to Create Videos

Okay, what equipment do I need to get started? Is it going to be expensive?

YouTube Tips

How can I get more YouTube views? Do you have any tips?

I hope you find these videos helpful. Incorporating video marketing into your small business is pretty easy. I’ve outlined a bunch of it here. Of course if you’d rather not do it yourself, I’m more than happy to help out. I can answer questions and even handle all the production. Feel free to call me at 913-735-7063 or contact me here if you ever have questions.

Comments

  1. Hi from Rome, Italy! Thanks for all your tips!
    I have just bought the bluetooth Sony mic and I have to say that is really wonderful :-)
    These video are a “must see” for all micro-blogging video publishers.

    Bye!
    Alex

    • Alessio, thanks for stopping by all the way from Italy. Our country’s have a lot in common, particularly – political theater ;-)

      Glad you like the Sony mic. Me too! It’s so portable and ideal for iPhone (or any other smart phone for that matter) video. It gives us so much flexibility.

      Let me know if you ever have questions.

  2. Hola Scott,
    My inquiry has to do with what particular microphone, light, and tripod to purchase in order to film the best quality interviews for an online Spanish newspaper on my iPhone 4s.
    Hopefully your suggestions are cost effective :-)

    • Luis,

      Thanks for reaching out to me. Lets talk about options for each category. That way we can talk least expensive and the “optimal” if budget is no issue :-)

      Lighting
      When it comes to lighting, more is always better. The iPhone doesn’t handle low light videos that well so anything you can do to supplement, or at least have the option to supplement it, is best. You can get a way with an inexpensive umbrella or lightbox kit from Amazon. I use this umbrella kit [aff] along with this heavy duty compact florescent bulb [aff]. The bulb made ALL the difference in the world because it’s so bright. You’ll want compact fluorescent bulbs because they don’t give off heat. You don’t want your guests to be sweating on camera so CFL’s or LED’s are the way to go.

      Now if you can swing it, LED’s are pretty nice. FloLite makes a great product but few can afford them. You may want to check out this LED light panel [aff] but remember, you’ll typically need a couple of them at least. These would be bright but probably aren’t as portable.

      I do have a couple of the smaller 160 bulb LED’s [aff]. These work well because they’re small and battery operated. I can take these on a shoot and use them as fill lights or light up a small area. At around $40, they’re pretty affordable too. I place these on stands off to the side of my subject.

      The other piece to remember about lighting is that you can control “exposure” in the iPhone 4S pretty easily. This is handy when you have both dark and light areas in your frame. I like to set the exposure on the interviewee’s face so it’s properly set. To do this, point the iPhone towards the subject and press and hold on their face. You’ll get an AE/AF lock on your iPhone. This means the auto focus and auto exposure are locked onto the persons face. This will keep them looking best.

      You may want to consider using FiLMiC Pro on your iPhone so you can set the auto exposure and auto focus lock separately. This is an awesome app for video shooting. It also provides on screen audio metering.

      Tripods
      Tripods vary a lot depending upon the heads and construction materials. The iPhone is pretty light weight so you don’t need much. And if you’re not panning and tilting, you can avoid the fluid pan heads because they’re pretty expensive. They make a world of difference when you’re moving the camera, but for interviews, they’re overkill. This will help keep your cost way down.

      I use the Dolica ST-500 [aff] because it’s 68″ tall. The height of the tripod is important because you want the tripod to be as close to eye level as possible. You don’t want you subjects speaking “down” to the camera. You want it eye level and this inexpensive unit is light weight and tall enough. And at around $30, it won’t break the bank.

      If you conduct most of your interviews sitting down, you’ll have more flexibility because they don’t have to be as tall. If maximum portability is important, check out the ZipShot [aff] because it’s the definitely the lightest and smallest tripod.

      While I find self-standing monopods convenient, I would never use one with my iPhone. I wouldn’t want it to fall over. I do use a monopod if I know I’m just going to be behind the camera though. This is better than trying to just hold the camera.

      Microphones
      This is one of my favorite subjects and you can probably tell by the number of different microphone posts I have here on the SkillCasting blog. Now before you can get any microphone to work with your iPhone for video purposes, you have to have a KV Connection cable adapter. This allows you to plug regular 3.5mm microphones into your iPhone. There are lots of variations depending upon the type of microphone you have. Most people will use a microphone with a 3.5mm male plug on it. In that case, this cable is the one to use. You may want to check out their other cables depending upon your specific setup.

      With microphones, proximity is everything. You want to get the mic as close to your speaker as possible. A great way to do that is with a lav microphone that attaches to the subject. You’ll find the Audio Technica ATR-3350 [aff] to be a great choice. At around $25 it’s hard to beat. It has a 20-foot cord which is both a plus and minus. Being wired means you don’t have to worry about radio interference but at 20 feet, it can get tangled and become a bit unruly.

      If you do multi-person interviews, you can get two of these and use the KV Connection cable that allows dual mic inputs to your iPhone. That’s pretty sweet.

      If you can get close enough, an external recorder like the Zoom H1 [aff] becomes an option too. You can use an external cable to attach the output jack of the Zoom to your KV Connection cable. This is nice if you ever want to put the microphone on a small tripod and place it on a table while you interview someone. I have a 15-foot cable that I use to position the mic as close as possible to the subject but still keep it out of site of the camera.

      As you move the microphone away from your subject, you may want to consider a shotgun mic. This would be mounted or held near your iPhone but targeted to only pick up audio coming from the front of the mic and NOT the sides. You may want to consider the Sennheiser MKE-400 [aff] because it’s so small and uses a single AAA battery. This would yield a very portable, semi-wireless solution. I think this solution is best for those “in your face” interviews of about 5-8 feet away.

      I also like wireless lav setups. For shear portability, the Sony ECM-AW3 [aff] is hard to beat. I don’t like the fact the transmitter is visible in your shots but it’s so small and portable, it’s great for the impromptu shots because you can always carry it with you. The fact that you can have a wireless mic and an iPhone together in such a small portable package still amazes me. Unfortunately, the quality isn’t always the highest.

      If price is no object, get the Sony UWP-V1 [aff] setup. This is much more professional grade and it’s what I use on my paid for client work. The audio quality is exceptional but it’s a much larger setup and not nearly as portable. In a controlled setting like at an office, it’s awesome but for run and gun interviewing, it’s rather large and you might be afraid to lose or damage it.

      WOW! Boy did I cover a lot of info there. That was probably a tad more than you were looking for but it’ll give you the most options depending upon your needs and your budget. If you have any other questions, don’t hesitate to ask. Obviously, I’m more than happy to help out. :-)

  3. GREAT post! Thanks for the specificity, found you with a long tail keyword research for doing interviews with my kodak zi-8. Need a dual mic setup.

    Picked some stuff up through your aff links…thanks :)

    Herb Jones
    Chief Marketing Evangelist
    Online Potential – Gainesville’s Web Marketing Resource

  4. Hi there, everything is going sound here and ofcourse every one is
    sharing information, that’s in fact fine, keep up writing.

Trackbacks

  1. adelaide hills b…

    Kansas City Small Business Video Marketing Presentation | SkillCasting

  2. doggie day care adelaide

    Kansas City Small Business Video Marketing Presentation | SkillCasting

Speak Your Mind

*