I’m continuing my interview with Jules Watkins, the creator of Pocket Video Power [aff]. In this video, we talk about video and social media.

One of the things Jules and I have both noticed is that video gets lots of playback on social media sites. There is a merging of our personal and professional lives and this allows our customers to get to know us on a deeper level. While this can be scary, I think it can also be great. Jules advises us to take our pocket cameras everywhere so we can capture interviews and moments of our lives. Keep it real and be authentic. And don’t hesitate to think a little different to tell a story. Most of all, have fun with it.

While Jules doesn’t mention this in this interview, here are 3 key factors I’ve noticed for social media videos:

1. The shorter the better.
2. Be real and authentic and avoid the need to over-produce.
3. Keep them engaging by varying shots and showing lots of people.

Jules understand how to produce great videos. I’ve learned a lot from his course and from these discussions. I hope we can do some more. In the meantime, if you’re interested in making your own videos and aren’t sure how or where to start, I fully recommend Pocket Video Power.